Customer Knowledge has become the corner stone of companies’ digital transformation and strategy.

TheoryGlobal is a strategic consultancy – we help companies understand and answer the challenges and needs of their B2B customers by building a holistic customer knowledge across their organization, raising their practice and action plan. This is what we call customer intelligence.


Clément Hurstel
Partner, Demand Strategy
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Expert in digital strategies, Clément advises our clients in their Marketing transformation. He’s worked in Marketing functions in B2B organizations which successfully conducted their digital transformation.

Tamara Grunebaum
Partner, Business Development & Operations
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Specialized in International B2B Marketing, Tamara has a strong expertise in advising major international organizations raising their Customer knowledge and journey. She runs the Operations and Business Development team at Theory Global.