Content Strategy: the power of one-to-one conversation.
Today, content is the new Grail of Business Development. A good content strategy needs to support a value proposition at the service of your clients and your B2B brand reputation.
Improve your content strategy to engage your prospects. Our Content Marketing offer is based on 3 pillars:
- Personas & Buyers journey
We build your buyer Personas and buyers journey to help structure the best content strategy and Buying Visions.
- Content Audit
We analyse your existing contents performance and check how they comply with your prospects requirements and needs. This quantitative and qualitative audit enables us to deliver our recommendations on the improvement and optimisation needed for your editorial line.
We recommend the relevant editorial line and content authoring to generate leads and make them progress in their buyer’s journey until conversion.