THIS WEBINAR EXPLORES THE KEY METHODOLOGIES, FRAMEWORKS, TOOLS AND TECHNIQUES TO ENSURE YOUR CONTENT STRATEGY IS SET UP FOR SUCCESS.
A buyer considering products or services goes through several stages when considering a purchase. A successful inbound campaign will offer content targeted to each target persona at each stage of the buying process. In this session, Justin and Faye go through the process and strategy to accomplish this.
What you will learn (Experience level: Intermediate)
- 5 Step Checklist for Success
- Useful Tools and Templates
- Example – Virgin Media Case Study