Goal Setting and Measurement

Measuring success is one of Modern Marketers' biggest worry. This webinar explores the best practices around Goal Setting, Key Performance Questions and Indicators, Reporting, Dashboards, Analysis and predicting success with Benchmarking.

What you'll learn

  •   Vanity Metrics vs Revenue Metrics
  •   Planning your Programme - Step 1: Goal Setting
  •   The difference between Goals, Reports, Analysis, Key Performance Questions and Answers
  •   Setting Goals with S.M.A.R.T. objectives
  •   Predicting Success with Benchmarks - Reverse Funnel Engineering
  •   Analysis: How to present results